Ao utilizar esta ferramenta, você pode avaliar a taxa de engajamento, o número de seguidores e o crescimento de seguidores de dois influenciadores do Twitter para ver como eles se comparam.
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Rastreador de Contagem de Seguidores do Twitter
Veja quantas pessoas seguem um influenciador específico do Twitter
O HypeAuditor está entre os principais aplicativos de marketing de influenciadores que ajudam marcas e agências a comparar engajamento, seguidores e influenciadores no Twitter. Com o verificador de comparação de influenciadores do Twitter do HypeAuditor, você pode comparar seguidores do Twitter, crescimento de seguidores e taxa de engajamento em segundos.
O verificador de comparação de influenciadores do Twitter do HypeAuditor é uma ferramenta de comparação rápida e fácil para verificar as estatísticas do Twitter, aprender a comparar contas do Twitter e ver a sobreposição de amigos e seguidores. Você poderá classificar os influenciadores do Instagram com audiência insuficiente, baixo crescimento e baixas taxas de engajamento. Essa ferramenta de comparação gratuita ajuda você a obter maior valor de suas colaborações enquanto maximiza a eficiência de seu orçamento de marketing de influenciadores.
Perguntas sobre contas de comparação do Twitter
O que o verificador de comparação de influenciadores do Twitter do HypeAuditor faz?
O verificador de comparação de influenciadores do Twitter do HypeAuditor permite comparar seguidores entre duas contas, bem como ver como o crescimento de seguidores e a taxa de engajamento correspondem nos últimos 30 dias. Essas estatísticas da conta permitem que você compare rapidamente vários influenciadores em momentos.
Por que devo comparar influenciadores?
Muito provavelmente, você não tem um orçamento de marketing ilimitado. Como resultado, você é forçado a comparar os influenciadores do Twitter, avaliar quais métricas são importantes para você e decidir com qual influenciador deseja colaborar.
Há 10 anos, selecionar um influenciador era essencialmente uma aposta. Você precisava confiar no kit de mídia de um influenciador, bem como em sua capacidade de conduzir pesquisas de mídia social, para projetar os resultados de uma colaboração. Felizmente, com plataformas de marketing de influenciadores como o HypeAuditor, você pode obter todas as informações necessárias com o clique de um botão.
Agora imagine um cenário em que você tenha que escolher entre dois influenciadores rivais do Twitter. Ambos os concorrentes têm aproximadamente o mesmo número de seguidores, bem como engajamento e crescimento semelhantes. No entanto, o Influenciador A pede o dobro do Influenciador B.
A menos que o influenciador A seja uma celebridade que pode gerar valor adicional por meio do reconhecimento do nome (por exemplo, Ryan Reynolds, Taylor Swift), o influenciador lógico para trabalhar é o influenciador B. Pela metade do custo, você obterá resultados semelhantes enquanto ainda sobra o suficiente para uma segunda colaboração. Em outras palavras, você pode obter duas colaborações pelo preço de uma ou uma colaboração com 50% de desconto. Isso ajuda você a maximizar o “retorno do investimento” do seu orçamento de marketing.
Por que a taxa de engajamento é importante no Twitter?
A taxa de engajamento do Twitter esclarece o nível de interação que um tweet específico recebe durante um período de tempo. Quanto maior a taxa de engajamento, mais bem-sucedido o tweet.
Marcas e agências buscam altas taxas de engajamento, pois são um forte indicador da capacidade de um influenciador de produzir conteúdo envolvente. Como resultado, quanto mais engajados os seguidores de um influenciador do Twitter, maior a probabilidade de o influenciador gerar conversões durante as colaborações. E quanto mais conversões, menor o custo por conversão, o que significa que o orçamento de marketing da marca ou agência é gasto com mais eficiência.
É também por isso que baixas taxas de engajamento afugentam marcas e agências. Qualquer dinheiro gasto em colaborações com influenciadores com baixas taxas de engajamento representa um uso ineficiente do orçamento de marketing de uma marca, já que o custo por conversão é insustentavelmente alto.
Por que a contagem de seguidores é importante no Twitter?
Embora a contagem de seguidores no Twitter seja essencialmente uma métrica de vaidade com pouca aplicação significativa e não possa comparar os usuários com eficácia, a contagem de seguidores ainda é eficaz na filtragem de microinfluenciadores e não influenciadores durante sua descoberta inicial de influenciadores.
É importante que marcas e agências otimizem seus gastos com marketing colaborando com influenciadores com contagens razoáveis de seguidores. Ao filtrar os influenciadores cujas contagens de seguidores não atendem aos seus critérios, você economiza tempo por não precisar revisá-los manualmente.
Por que o crescimento de seguidores é importante no Twitter?
O Twitter permite rastrear como sua contagem de seguidores mudou nos últimos 30 dias, bem como quantos seguidores você ganha por dia.
Isso ocorre porque a própria contagem de seguidores é uma métrica de vaidade que retrata um momento no tempo. Por si só, não tem muito valor. Mas, tirando vários instantâneos ao longo do tempo (ou seja, um instantâneo todos os dias durante 30 dias), você pode traçar seu crescimento, ver se perdeu ou ganhou seguidores em um determinado dia, verificar o que tuitou (ou não tuitou) e determinar por que poderia ter havido uma chance.
Marcas e agências também usam o crescimento de seguidores para obter informações sobre o desempenho recente de um influenciador do Twitter e o número de usuários do Twitter que seguem a conta. Se um influenciador tem um forte crescimento positivo, é sinal de que o influenciador tem um bom desempenho e fideliza o público. Ao mesmo tempo, o crescimento negativo de seguidores indica que o influenciador está tendo um desempenho inferior de alguma forma.
Uma coisa a ter em mente é que flutuações no crescimento de seguidores acontecem o tempo todo. Por exemplo, os influenciadores financeiros desfrutam de aumentos no crescimento de seguidores durante os mercados em alta. Então, quando as economias ou os mercados quebram, eles experimentam quedas significativas de seguidores.
Quais são alguns “sinais de alerta” ao procurar um influenciador?
Ao procurar um influenciador em potencial para trabalhar, você deve ficar atento aos sinais reveladores da análise do seguidor de que um influenciador pode ser um mau candidato para colaboração.
Uma bandeira vermelha são os picos não naturais na contagem de seguidores. A contagem de seguidores da maioria dos influenciadores cresce linearmente. Picos repentinos e não naturais sugerem uma das duas possibilidades: 1) O influenciador de repente se tornou viral, ganhando centenas de seguidores em horas; ou 2) O influenciador pode ter comprado seguidores falsos para aumentar artificialmente sua contagem de seguidores. Embora muitos influenciadores tenham obtido sucesso da noite para o dia graças a momentos virais, as chances de isso acontecer são bastante baixas. É por isso que você deve investigar o motivo pelo qual a contagem de seguidores aumentou. Se a contagem de seguidores aumentou sem motivo aparente, é mais provável que o influenciador tenha comprado seguidores.
Outras bandeiras vermelhas importantes e comuns incluem:
- Alta proporção de seguidores falsos para seguidores reais
- Crescimento negativo de seguidores ao longo de vários meses
- Baixa taxa de engajamento
- Baixo índice de qualidade do público-alvo
- Marca pessoal ruim
- Postagem inconsistente ou pouco frequente
Os influenciadores bem-sucedidos do Twitter possuem boas taxas de engajamento, crescimento positivo de seguidores e uma baixa proporção de seguidores falsos para seguidores reais.
Como posso encontrar um bom influenciador no Twitter?
A maneira mais fácil de encontrar um bom influenciador no Twitter é usar ferramentas de análise de influenciadores, como o verificador de comparação de influenciadores do Twitter do HypeAuditor. Eles rastreiam e coletam automaticamente todos os dados relevantes para você ver. As plataformas de marketing de influenciadores como o HypeAuditor são capazes de compilar grandes quantidades de dados sobre os seguidores de uma conta do Twitter, crescimento de seguidores, taxa de engajamento e AQS para uso em relatórios detalhados de influenciadores.
Depois de ter todos os dados e relatórios de influenciadores em mãos, vale lembrar que nem todas as estatísticas são criadas iguais. Algumas estatísticas, como seguidores, são boas para impressões iniciais, enquanto outras, como AQS e taxa de engajamento, fornecem uma estimativa melhor de quão boas serão as colaborações em potencial.
Depois de restringir sua lista de candidatos a influenciadores do Twitter, você pode mergulhar fundo nas seções de comentários e ver como as pessoas interagem. Se a maioria dos comentários for extremamente fora do tópico e completamente irrelevante para a postagem original, isso deve ser um sinal de alerta imediato de que a conta está infestada de bots. Isso ajudará você a diferenciar entre influenciadores legítimos do Twitter com seguidores de boa qualidade e aspirantes a influenciadores do Twitter que compraram seus seguidores.
FAQs
How accurate is HypeAuditor? ›
The platform has a record of detecting 95.5% of all fraud activities known. This tool helps you know influencers with a real audience and engaged followers. You can also track the growth of your account and the effectiveness of your campaigns with Hypeauditor.
Is HypeAuditor worth it? ›The HypeAuditor free account just allows you to check the number of followers, influencer classification, and engagement rate. However, you should pay and charge your account to see the quality of audiences and the authenticity of engagement.
How many followers do you need to be an influencer on Twitter? ›How many followers do you need on twitter to be an influencer? There isn't a specific number required to be an influencer on Twitter on even on other social media channels. It can be anywhere between a hundred followers, 20,000 or 200,000. It is a case-to-case basis depending on the brand's requirements.
How much do Twitter influencers make? ›In 2022, a nano-influencer charged right around $1,105. The next tier up, a micro-influencer, charged around $1,600, while mid-tier influencers charged about $,3500. All of them charged more per post in 2022 than they did the previous year. Macro-influencers lost a little ground in 2022, charging about $5,000.
Can companies tell if you have fake followers? ›Brands can identify fake followers by looking out for: extreme engagement rates (very high or very low), spam comments and an uneven number of follower to following ratio. They can also use free tools to analyze influencer profiles and reveal the level of audience authenticity – but more on that later.
Why do influencers buy fake followers? ›Therefore, an influencer may be tempted to purchase fake followers because they want to be seen as a competitive choice when a brand is looking for an influencer to work with. 4. It helps them get more opportunities. Having more followers can result in more brand sponsorships for an influencer.
Is it OK to buy fake followers? ›Fake followers could hurt your credibility.
Remember the risks: these followers will probably never like or comment on a post, and if you're caught with a ton of fake followers, that could ruin your credibility with your real audience.
People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
How to spot influencers with fake followers? ›Look for these red flags: Followers with No Photos or Posts: If an influencer is followed by users that have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames.
Is 1000 a lot of Twitter followers? ›You're in the 96th Percentile of Twitter Users.
How much does 1,000 Twitter followers cost? ›
And, like other popular social media platforms, Twitter is no exception. But there are services that can help boost your account and give you organic growth. All of that at affordable prices, friendly to any budget. If you want to purchase 1,000 Twitter followers, you will have to pay between $50 and $59.
How hard is it to get 1,000 followers on Twitter? ›If you keep following targeted people and cleaning up those who don't follow back – you'll get to that 1000 Twitter followers pretty easily. It takes 10 minutes a day and you can go to 1000 or beyond if you want! It's pretty easy. Make sure you engage and offer quality.
How much does 100k Twitter followers make? ›Some people have 100k Twitter followers and make $10k/year here. Some people have 10k Twitter followers and make $100k/year here. Followers aren't a proxy for business success.
Who is the highest paid Twitter influencer? ›Kevin Hart and Demi Lovato Rule #Ad Twitter
Our study found Kevin Hart way out in front as Twitter's top-earning celebrity. The actor and comic has made $13,965,550 from 46 promoted tweets since joining Twitter in 2009, according to our calculations.
Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.
Can people tell if you've bought followers? ›You will not be able to check each follower. However, if flipping through, you come across a large number of shops, beauty salons, usernames with numbers, you have got on the trail of someone who has bought followers. Pay attention to how many accounts a person is following.
Which celebrity has the most fake followers on Instagram? ›Paris Hilton is the celebrity with allegedly the highest number of fake followers on Instagram. She has 15.5m followers, but 28.6% of these are estimated to be bots.
How do you know if your Twitter followers are bots? ›- Run a Twitter audit and analyze all of the Twitter followers in real-time.
- Identify the number of bot, fake followers and inactive followers.
- Check the list of all the fake, inactive and all the followers of the Twitter account.
- A significantly unbalanced ratio between the number of followers and the number of accounts followed. ...
- Very limited profile information.
- The account has little to no posts of their own.
- An unusually low or high engagement rate.
- Generic comments and posts.
An average of 55.39% of influencers engaged in fraudulent activities, according to data shared by Statista Research Department. According to Digiday's cheat sheet on what you need to know about influencer fraud, at least 50% of influencer engagements are fake.
Is removing fake followers good? ›
So, the main reasons you should delete fake followers with no regrets: They decrease your engagement rate. Brands don't like to work with influencers with high percent of bots. Bots are deleted by Instagram, so you'll have negative trend in your followers count history.
Do big companies buy Instagram followers? ›Influencers and companies often buy followers to boost their credibility, thinking that users are more likely to follow an account with 20,000 followers than 200. But you're not fooling anyone, and the users you are hoping to attract will run the other way.
Does Instagram punish you for buying followers? ›Instagram reserves the right to ban both buyers and sellers. If you buy fake Instagram followers, Instagram may ban your account for encouraging dishonest practices.
What are the cons of buying followers? ›The main disadvantage of buying Instagram followers is that it's not an organic way to grow your following. If you're caught doing it, people may see it as dishonest and view your brand negatively.
How many times should you post as an influencer? ›That being said, you don't need to post multiple times per day or even every day in order to maintain a strong presence on the platform. The general recommendation is two to three times per week, but no more than once per day. On the other hand, you should share Instagram stories more often.
How many followers is considered a lot? ›For instance, the nanoinfluencer category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100k and a million followers, and influencers in the mega category have over a million followers.
What does fakest influencer mean? ›Fake influencers are individuals who have created a falsely inflated following to make them seem more popular than they really are. They can do this in a number of ways. Some fake influencers use bots and dummy accounts to increase their audience size instead of organically growing an authentic following.
Are fake followers illegal? ›No, buying Instagram followers is NOT illegal. If you are buying followers, you are NOT doing anything against the law. It's a 100% legal way to get more followers on Instagram.
How to avoid getting scammed by influencers with fake followings? ›Check the follower-to-engagement ratio
A genuine influencer will have a consistent and realistic ratio of likes, comments and shares to their follower count. A fake influencer will have either too low or too high engagement, indicating that they either bought followers or used bots to boost their numbers.
How much does it cost to buy 10 000 Twitter followers? The average cost to buy 10,000 Twitter followers is $279. Buying 10k Twitter followers at this price can be done on websites like UseViral.com and SidesMedia.com.
What percentage of Twitter users have 500 followers? ›
The Facts: 93.6% of Twitter users have less than 100 followers, while 98% of users have less than 400 followers. Meanwhile, 1.35% of users have more 500 followers, and only 0.68% of more than 1,000 followers. Fast Fact: Until people have 150 followers, they follow about the same number of people.
What is the average followers on Twitter? ›A user on Twitter has an average of 707 followers. 391 million people on Twitter have no followers at all. Twitter's timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
What happens when you reach 5,000 followers on Twitter? ›Every Twitter account can follow up to 5,000 accounts. Once you reach that number, you may need to wait until your account has more followers before you can follow additional accounts.
How much does 15000 followers cost? ›5,000 followers will cost you $445. 10,000 followers will cost you $899. 15,000 followers will cost you $1,349.
Does Twitter pay people with a lot of followers? ›Subscriptions can help people on Twitter earn monthly income from the content they create. Specifically, you may get paid a share of the revenue Twitter earns from Subscriptions offering your most engaged followers an extra level of access and bonus content.
How to get 10k followers on Twitter fast? ›- Optimize your Twitter profile. ...
- Follow influential people with similar interests. ...
- Tweet consistently (every day) ...
- Tweet and retweet at the right times. ...
- Post visual content like photos and videos. ...
- Share inspirational quotes to gain free Twitter followers.
Again, some may have more than 100,000 followers, so my best and highly conservative estimate is that 20,000 people are U.S. social influencers on Twitter with 10,000-100,000 followers.
How do I monetize a large Twitter following? ›Twitter offers two video monetization programs: Amplify Pre-Roll and Amplify Sponsorships. The Amplify Pre-Roll program is an opt-in advertising program to serve pre-roll against your premium video content shared on Twitter.
What is a super follower on Twitter? ›Twitter Super Follows allow creators to share subscriber-only content with their followers on Twitter. Creators can set the monthly subscription to $2.99, $4.99, or $9.99 for access to this content, providing an opportunity to make money on Twitter.
How do you get millions of followers on Twitter? ›- Tweet frequently.
- Post visual content.
- Utilize hashtags.
- Become part of a Twitter community.
- Engage with replies, Retweets and tags.
- Publish (and comment on) Twitter threads.
- Create an inviting profile.
- Participate in Twitter chats.
How many Twitter followers makes you an influencer? ›
How many followers do you need on twitter to be an influencer? There isn't a specific number required to be an influencer on Twitter on even on other social media channels. It can be anywhere between a hundred followers, 20,000 or 200,000. It is a case-to-case basis depending on the brand's requirements.
What is the highest salary of Twitter? ›How much does Twitter pay per year? The average Twitter salary ranges from approximately ₹22.1 Lakhs per year for a Project Manager to ₹47.4 Lakhs per year for a Client Partner.
Who pays influencers the most? ›- Cristiano Ronaldo, who makes $2,4 million per sponsored post.
- Kylie Jenner, who earns nearly $1,8 million per sponsored post.
- Selena Gomez, who makes nearly $1,7 million per sponsored post.
- Kim Kardashian-West, who makes $1,6 million per sponsored post.
To earn $1,000 a month, you will want at least 10,000 followers. How much do you make with 10k Instagram followers? With quality content, a marketable niche, and good engagement, you can earn $1,000 or more monthly with 10,000 Instagram followers.
How many followers do you need on twitter to make money? ›You must connect a verified Stripe account. Maintain 10,000 active followers or more. Have posted at least 25 Tweets in the past 30 days.
How much do influencers make with $1 million followers? ›An influencer with 1 million followers is considered a mega-influencer, and the earning potential per sponsored post ranges from $5,000 to $25,000 or even more. According to Hopper HQ's Instagram Rich List, most influencers with over a million followers charge between $10,000 and $15,000 per sponsored post.
How does HypeAuditor get data? ›We collect and aggregate open data from a variety of sources: social platforms, catalogues, websites, crowdsourcing, and many more. Once we have collected enough raw data, we proceed to the process of data anonymising, sorting and structuring, cleaning and removing its irregularities, and enriching it.
How does HypeAuditor calculate engagement rate? ›ER is the likes and comments divided by the follower count and the number of posts for the given period.
What is the average engagement rate on Instagram HypeAuditor? ›1,000 to 5,000 followers - average ER is 4.8% 20,000 to 100,000 followers - average ER is 1.2% 100,000 to 1,000,000 followers - average ER is 1,0% 1,000,000 to +∞ followers - average ER is 1.2%
How do you know if an influencer is trustworthy? ›Such authenticity leads to higher engagement. You can check for an influencer's authenticity by evaluating the frequency of personal stories shared by them. Additionally, the number of likes or comments on content over a period of time can indicate the degree of connection the influencer has with their followers.
How to detect fake influencers? ›
Look for these red flags: Followers with No Photos or Posts: If an influencer is followed by users that have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames.
How do companies identify influencers? ›To find the right influencers, you need to look at their reach and niche. Reach looks at their overall followers and engagement, including direct followers and indirect engagement through exploration and discovery features on social media. Niche focuses on targeting influencers in a certain domain of expertise.
What is a normal engagement rate for influencers? ›Most influencers will have an engagement rate between 1% and 3%, so anything over 3% would be considered above average. Micro-influencers, who have smaller audiences tend to have higher influencer engagement rates overall. For a micro-influencer, an engagement rate of 5% and above shows a strong performance.
What is a good engagement percentage for an influencer? ›In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile.
What is a good influencer engagement rate? ›What is a good engagement rate? Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
Which influencer has the highest engagement rate? ›Fastest growing U.S. TikTok influencers 2021, by engagement rate. Among the fastest growing TikTok influencers in the United States, Charlie D'Amelio secondary account(@user4350486101671) had the highest engagement rate at 17.34 percent.
What is the average engagement rate for 10k followers Instagram? ›Follower count can also affect your engagement rate. Instagram average engagement rates per number of followers for business accounts as of October 2022 are: Fewer than 10,000 followers: 0.76% 10,000 – 100,000 followers: 0.63%
Is a 6% engagement rate on Instagram good? ›Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
How do I know if my influencer marketing is working? ›- Use affiliate links. Use affiliate links to measure success. ...
- Track impressions. ...
- Track engagement. ...
- Set goals. ...
- Monitor traffic before, during and after the campaign. ...
- Determine your KPIs. ...
- Create promo codes. ...
- Add UTM parameters.